Wallace Peterson, a graduate from the University of California at Berkeley with a degree of Bachelor of Science, School of Business Administration has been an active member of the JSEI Affiliates Advisory Committee for several years.

Mr. Peterson started his career with Stanford Research Institute (S.R.I.), Menlo Park, California. At S.R.I., his activities involved marketing of the not-for-profit Institute's research capabilities and public relations. After moving to Southern California, he became active in advertising and public relations and later founded his own company, Wallace D. Peterson Advertising.

Clients have included firms in the entertainment industry, a variety of manufacturers, land-developers and international business consultants. He then founded an additional entity, Prime Time Promotions, which involves its clients in promotions on network television, working with "The Price Is Right" (C.B.S.), "Wheel of Fortune" (A.B.C.) and "Jeopardy" (A.B.C.).

Aside from his professional career, Mr. Peterson is involved in a wide variety of charity organizations. He serves on the board of Cal Business Alumni; the American Red Cross, West Los Angeles Chapter; the Board of Directors of the Friends of the Hollywood Bowl; and the JSEI Affiliates Advisory Committee.